Technology Tools

NetExchange Pro^TM
NetExchange Pro is Pershing's Internet based account management application. It provides a quick way to view all your brokerage accounts in one location. This application has the following features:

• Cost - Basic account management functionality is free to all representatives
• View client's account information, statements, and cost basis
• Capability to submit and review trade orders
• Take advantage of an extensive inventory of fixed income products
• Research functionality is available at a discounted price or possibly free based on production

Access the NetExchange Pro^TMdemo.

Albridge Wealth Reporting
Albridge allows you to create consolidated performance reports on your client's accounts. This application has the following features.

• Subscription requires no setup, data-collection or processing
• Ability to put together reviews for you clients in a minimal amount of time
• Ability to show your clients a rate of return across several date ranges by portfolio, account, and individual investment
• Create unlimited portfolios or households of any combination of clients and accounts
• Automated batch-processing of statements and reports emailed to your clients on a periodic basis
• Advisor reports enable data-mining of your entire client base to uncover new opportunities for gathering assets

NetExchange Client
This is an integrated online solution that enables your clients to access their accounts through Principal.com. This application has the following features:

• Cost - There is no cost to provide this option to your clients
• Your clients will be able to access account information, cost basis, and statements
• Ability to view up to two years of account transaction history
• Your clients will have access to real-time quotes
• Your clients may have the ability to conduct online trading if authorized by the registered representative

Lockwood
Lockwood is an internet based performance and billing reporting system that is assessable through NetExchange Pro or via the Lockwood website. This application has the following features:

• Cost - This is a free add-on feature available to representatives and clients
• Access to advisor and account level performance and billing reports
• Access to account confirmations and statements
• Great way to see all your wrap-fee accounts in one place

Laser App
Laser App is the financial industry leader in form filling software. The application will download your list of clients from Albridge, excel, or outlook and use this client information to prefill account applications. Laser App has the following features:

• Cost - This is free with an Albridge subscription
• Pre-created packets for accounts that require multiple forms

Morningstar
Morningstar Advisor Workstation is a Web-based software platform that integrates client and portfolio data with Albridge. This application has the following features:

• Conduct the industry's most in-depth, fundamental research on mutual funds, closed-end funds, variable annuity life policies and subaccounts, exchange traded funds, stocks, 529 plans and separate accounts
• Diagnose, adjust and build stronger portfolios using powerful reports like Portfolio Snapshot, Stock Intersection and Portfolio X-Ray
• Monitor investments and portfolios with alert updates
• Create sound recommendations backed with FINRA-reviewed Morningstar reports and hypothetical illustrations
• Ability to import your client's portfolios directly from Albridge

EMoney Advisor
Position yourself as the primary, trusted advisor. eMoney's AdvisorPlatform provides Investment Advisor Representatives with a web-based wealth-planning tool that offers an aggregated, comprehensive view of a client's financial portfolio, as well as features and functions that enable more complete planning and better servicing of a client's needs. With the AdvisorPlatform, advisors can proactively manage their client relationships, plans and asset allocation, keeping accounts up-to-date, and monitoring all of their client's financial assets. This tool can help you deliver high-tech, high value service like no other.

For more information on eMoney Advisor, go to www.advisorplatform.com

Financial Strategy FS-Pro
This tax-sensitive software tool is available to RIA representatives for their fee-based financial plans.

eFinancial Professional^SM
Our online system allows you to:

• View all of your client information, including direct and brokerage account business
• Get information on submitting transactions and accessing forms
• Access marketing and compliance information